One of the biggest looks at London Fashion Week for spring 2010, digital prints were among the freshest looking trends at Pure London. Basso & Brooke did it best on the designer catwalk and here at Pure the look appeared in a similar guise. For reference, think psychedelic fractals, shattered glass effects, and kaleidoscopic prism effects. A word of caution when buying into this trend - the high street is all over this at the moment with versions already available across shopping malls, from River Island to M&S.
Pictured from top:
Almost Famous, tel: 020 7637 2622, www.aflondon.com;
Aftershock, tel: 020 8963 8503, www.aftershockplc.com;
Arianna, tel: 02890 781195;
Critical Mass, tel: 020 7580 5299Source URL: http://icip2idayusof.blogspot.com/2010/02/pure-london-trends-aw10-digital-prints.html
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