At one point or other almost every premium brand considers whether they have what it takes to host a catwalk presentation. In rare exceptions it's down to a brand actually moving up a natural evolutionary scale, but more often it's down to a brand wanting to develop a loftier perception than its wholesale distribution naturally dictates.
Whether Canali should be a permanent fixture on the Milan schedule is open to debate. The brand's volume-led commercial handwriting would instinctively suggest that the tailoring house is better suited to the trade show environs of Pitti Uomo, an exhibition which Canali pulled out of two seasons ago. Canali, on the other hand, clearly believes the marketing kudos generated from a stint on the catwalk schedule would generate far more va-va-voom from a PR and branding perspective, than a buyer-focused trade fair.
In terms of product, the autumn 2010 collection shown in Milan was textbook Canali, and as such struggled to ignite the showy excitement that many of its catwalk peers demand. Narrower shoulders throughout meant for a slimmer, more contemporary look on suiting which rarely veered away from a grey palette. Checked jackets were pared with tapered gabardine trousers in buttery shades alongside tone-on-tone collared waistcoats, for a modern country take on an otherwise business-like presentation. Other highlights included a belted, dove grey trench coat with a broad lapel and Canali's slim, three-quarter length puffa coat.Source URL: http://icip2idayusof.blogspot.com/2010/02/autumn-10-catwalk-spotlight-canali.html
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