Pure London Trends AW10: Folk

    Not to be confused with folkloric, this trend harks back to a rural 19th Century look that is all about long layered silhouettes, apron fronts, and peasant-inspired details. There's a handworked, Scandinavian personality at play here and while this theme may not be to everyone's tastes it is a flattering look that will resonate with boutique buyers catering for a 40-plus, slightly bohemian customer who loves to look green.
    Pictured from top:
    Olars Ulla, tel: 0046 243 240 166, www.olarsulla.se;
    Ewa I Walla, tel: 0046 279 28 70 00, www.ewaiwalla.se
    Masai Clothing Company, tel: 020 8385 9273, www.masai.dkSource URL: http://icip2idayusof.blogspot.com/2010/02/pure-london-trends-aw10-folk.html
    Visit Icip2idayusof for daily updated images of art collection

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