Copenhagen Fashion Week: Terminal Two

Who, I hear you ask, is Benny Yoshiku? Why, he’s only the duke of the playground. Or at least that’s what his strapline declares. Aggressively colourful, yet somehow dandyish designs populated the rails of this designer who declares heritage from the “British College of Japanese Art and Design.”
With a marriage of English Edwardiana, New York sportswear and Tokyo tailoring, there is a hip-hop vibe infusing this collection of sweats and jerseys, wovens, trousers and knits for men. In terms of pieces, this means plaid shirts with asymmetric fastenings, jersey sweat bikers, button through intarsias, aggressively wide-crotched track pants (pictured above - check out a poster of Benny peeking in the edge of this shot) and tweedy wool trousers with diagonal button flys. The popular collegiate look is strong with colourful track pants and varsity jackets also in the range.
Clever branding sees the range introduce a crest, with teams the Japanese and British Union Flag, while a more cheeky logo is of Benny’s round face (just a circle) adorned with glasses – even used on details like enamelled buttons.
Prices go from about £20 for shirts and hoodies, £25 for sweat pants and the blazers are about £32, with a suggested markup of about three times that at retail.
Call 00 45 70 20 91 30 for more information, and possibly, re-direction to a UK agent – the chap serving the stand in Copenhagen was not clear on whether or not the brand has UK representation.Source URL: http://icip2idayusof.blogspot.com/2010/02/copenhagen-fashion-week-terminal-two_16.html
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