Terry Bates to join Denham

Terry Bates is to spearhead UK sales for Dutch denim brand Denham. Bates, who was instrumental in both the UK launch of G-Star before fronting sales for Replay, is currently working on the development of a new London showroom and head-office for Denham in Kingsland Road, Shoreditch, from which he will kickstart sales for autumn 2010.
Now in its fourth season, Denham has just ten UK accounts including Selfridges, Diffusion in the Midlands, and Accent in Leeds. The brainchild of denim design expert Jason Denham (who among various roles was responsible for the design handwriting behind Blue Blood), Denham is a premium 150-piece denim-led collection for men and women with an emphasis on subverting and updating classic styles from the Americana archive.




The jeans collection is divided into three sub-collections. The first, a raw denim offer is tagged with a white waistband patch; the second is an Italian laundered range and has a black patch, and the third is a premium Japanese-manufactured selection featuring a tan leather patch. Twelve jeans shapes are included with the laundered range expressing the most innovation in terms of fit. Clever darting techniques are used to create tapered shapes alongside more commercial boyfriend, straight, and skinny styles.
Outerwear is one of Denham's highlights for autumn 2010, and key pieces include a narrow shouldered, double-breasted hybrid of a car coat and a reefer jacket. Updated using innovative curved panelling and tone-on-tone contrast fabrics, the coat is created from deadstock cotton originally created for Dutch Army ponchos with a woollen collar made from blankets also made for the military.
Wholesale prices range from £45 to £130. For more information call 0031 (0) 20 331 5039, or visit http://www.denhamthejeanmaker.com/.Source URL: http://icip2idayusof.blogspot.com/2010/01/terry-bates-to-join-denham.html
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