The consumer-targeted application provides brand-loyal shoppers with up-to-the-minute Gant news, a close look at new spring 10 styles, video footage from runway shows, and a selection of shots taken from the brand's latest campaign. An additional video function provides a behind-the-scenes look at the stories behind the collections as well as fly-on-the-wall footage from Gant territories across the globe.
Fashion Buyer's favourite function pinpoint's your iPhone's geographic position using GPS technology and points you to the closest 20 Gant retailers in your vicinity. We look forward to testing out the application after 22 January when the Gant app should point us to the brand's new Regent Street flagship. Set to be Gant's biggest UK store, the three floor emporium will include sections devoted to the men's, women's, and kid's collections as well as a homewares department, all showcased in a sumptuous East Coast-inspired retail environment.Source URL: http://icip2idayusof.blogspot.com/2010/01/gant-launches-iphone-application.html
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