Bread & Butter’s Autumn 2010 Trends

    The legions of Brit buyers who turned up in frosty Berlin armed with notebooks, pocket-sized buying budgets, and the hope of unearthing a new menswear trend with enough pulling power to motor flagging sales may well have left Tempelhof Airport feeling slightly deflated. 
    That is of course if they actually managed to hail themselves a cab. Most visitors endured an hour long wait in sub-zero climes just to reach the head of the queue. For those planning a summer visit a word of advise: ask your hotel to provide you with the telephone number of its preferred cab company, brush up on a little German, and forward-book a pick-up from the Esso station around the corner from the show. 
    At least our buyers turned out. It could have been the fact that visitors were corralled inside the hangers rather than spilling out onto the outdoor concourse, but Breade & Butter felt busier, buzzier and better than in its first return visit to Berlin last summer. Among those retailers counted and present were Bagga, American Pie, Choice, Richmond Classics, Dr Krueger, Xile, Diffusion, and Asos, to name but a few. 
    Over the next few days Fashion Buyer will be laying out the main looks and trend themes visible in Berlin before drilling down later in the week to present more of the must-see brands and new collections discovered at both Bread & Butter and Pitti Uomo. Today, we focus on Bread & Butter’s core proposition – denim. Denim was everywhere at the show. From bums to backs there was a widespread return to life in indigo. Source URL:
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