With Uttam Boutique now two seasons in (since its rebrand from Uttam London) the premium edge on this fast fashion player is really starting to shine through. The team that is also behind the more youthful Yumi brand (more soon on that larger range) has really trimmed down the rails of the Uttam collection and the pre-Christmas outerwear ranges include furry collars, silk bows, clever pleating details and broderie and embroidered details on a sophisticated grey-scale palette. This is just part of a range that is setting itself apart from the cookie-cutter collections of the womenswear scene but staying in touch with trends at the same time.
Prices from £20 to £22 on a mark up pitched between 2.5 and 2.8. There are about 40 pieces per collection.
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