Gant turns to workwear for autumn

    We at Fashion Buyer UK have been espousing the commercial merits of classic American preppy and workwear themes for some time. This autumn has found our trend soothsaying vindicated across the menswear board. Fortunately smugness is not part of our vocabulary. Instead let us show you some fantastic shots from Gant's new autumn campaign for the US.
    Despite its Swedish roots Gant feels as East Coast as Bengal stripes and this autumn its Rugger sub-brand delivers its most self-assured collection to date. Vintage-look plaids share railspace with sumptuous teeds, fair-isle knits and worn-in corduroys for a look rooted in vintage American sportswear. We'll let the pics do the talking.

    Now that golf dads have slowed down on the Gant buying tip the coast could well be clear enough for switched-on young fashion buyers to take another look at this design-rich brand. Based on this autumn's Rugger collection we at Fashion Buyer have certainly fallen back in love.

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    Visit Icip2idayusof for daily updated images of art collection

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