Milan Fashion Week: Gucci goes for old school glam

    It’s fair to say that London Fashion Week has been, on the whole, way more commercial than usual. It was less about who could be the edgiest and more about who could sell the most. So it was an apposite rejoinder from Italy that saw Frida Giannini open Milan Fashion Week with a Gucci show that looked not just more commercial, but for all the world like a commercial, providing all the fantasy of an ad man’s 30 second prime time slot. You can nearly hear the breathy 70s pop remix looking at the pictures. And what of those pics? Well, the show was split into easily demarcated sections. Jewel bright contrasts, sophisticated white, glam gold and vampish black. Glossily tailored, all that liquid silk drape was about feeling good and looking like a high octane, moneyed lady of leisure. One thing to note – the fringing and feathering that swooshed around LFW made another appearance here – it’s a clever design detail and here to stay for any brand keen to prove they can do it. Which Gucci can.Source URL:
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