Fashion Buyer has been given a sneak preview into Boden's autumn menswear campaign which takes its lead from the pervasive American preppy look.
Shot in Manhattan, the campaign focuses on a lived-in and layered look with laundered plaid flannel shirts teamed alongside super-soft hooded knits, quilted gilets and melton reefer jackets.
As ever, Boden scores style points aplenty in the shirting and outerwear categories. While the young fashion pack chases chambray, Boden remains rooted to checks and autumn finds the lifestyle brand introducing a wider platter of autumnal colour combos in plaid than ever before.
While there are still plenty of those multi-pocketed utility jackets which remain so popular in the mid-tier lifestyle sector, Boden ups the ante with its emphasis on country-chic quilted jackets. A must-have look this autumn, Boden reinterprets this classic corduroy-collared, diamond-quilt style by slimming down the proportions to create a jacket which should find fans from Camden to Chelsea.
Recent seasons have found Boden getting more adventurous with accessories and autumn 10 underlines what must be an ever more commercially lucrative category for the brand. Highlights include canvas and leather messenger bags, baggy boxers in witty checks and spots, and arguably the best beefy cotton scarf on the market which for autumn is delivered in a sumptuous red, green and yellow Glencheck.
So what do you think of Boden and what are your thoughts on the autumn campaign? Let us know via the comments box.
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