Ben Sherman releases archive capsule

    For retailers yet to see it, here’s a look at Ben Sherman’s new capsule collection. Released for autumn 10, it is a tight range called Modern Classics and Fashion Buyer UK was more than happy to dip into its archive driven looks.

    There are just 11 pieces in the range including striped knits and crew neck T-shirts, light blue Bengal striped shirts with small button down collars and soft handle chinos. Hunting style field jackets sit alongside cropped naval outerwear.

    Heritage driven authenticity is very much the order of the day in menswear and this premium positioned range reflects that, but subtly so and by using the archive pieces as a template and tweaking them for a more contemporary fit. And with a heavy dose of nautical inspiration to boot. So while you may have shed a tear when the London based ol’ mod classic pulled the plug on its womenswear for the season ahead, if this is the sort of thing it gets up to instead, then it certainly dulls the pain.

    Call 020 7812 5300 to find out more.Source URL:
    Visit Icip2idayusof for daily updated images of art collection

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