Topman has become a shrine as much to festival circuit indie urchins as it is to fashion junkies on the hunt for directionally cut must-haves. And, like its female sibling Topshop, the brand grows more confident with every passing season and has now neatly carved out its own personality which rather than slavishly following catwalk trends keeps one eye on what’s happening from a trend perspective on the streets of the UK’s major student cities and another on what’s happening at the more cutting edge premium brands, from Humor to Haversack.
Big spring 10 stories include a 1980s inspired pop-meets-electro-meets-skate theme which has a multicoloured thunderbolt print T-shirt, stonewashed denim jacket and brightly coloured check shirts sharing railspace with a laser-beam print black vest, vivid green Harrington jacket, and a purple hooded windcheater with rispstop taped edges on pockets and zips.
The Rural America theme plays heavily into the outdoors and collegiate Americana camp with a popper-fastening red/blue baseball jacket (above left) and repeat stag print over tartan shirt appearing alongside twisted seam khaki jeans, a pencil illustrated bear print sweat, tobacco coloured two-button blazer in stiff cotton and a soft grey corduroy shirt.
With its nods to both vintage surfwear and the 1980s, the Tokyo Surf story has patchwork Madras shorts and soft jersey vests with exaggerated armlets teaming up with zip-through hoodies and an inspired pair of shorts with Aztec pattern banding around the hems.
Moving into slightly more formal territory Topman’s Pleasure Beach theme (right) collides modish looks with styles inspired by the British Riviera. For reference, think pleated chinos, tapered denim trousers, tricolour sweaters and a blue 2sb blazer with a tricolour taped lapel.
Among the most innovative of Topman’s sub-brands is Topman Ltd which, with its Albam/YMC/Haversack handwriting, speaks coherently to a slightly older 30-plus shopper. Highlight pieces include a dark indigo cotton bomber jacket with white overstitching, a fitted stonewashed denim shirt, aggressively tapered chinos and vintage-wash jeans with frogmouth pockets, hickory striped shorts and work jacket, a chambray boiler suit, and a superb notch lapelled double-breasted blazer with gold buttons.
AAA is a new rock-infused sub-brand which works from an entirely black palette and includes a glitter-finish shawl collared tux jacket, alongside a Rick Owens-inspired leather gilet, stud waistband jeans, asymmetrically zipped cotton knit, and a 1980s styled nylon blouson.
Elsewhere, the Topman Design collection seen at London Fashion Week is infused with modernist sportswear styles including a parachute silk bomber jacket with ripstop taped edges, a loose-knit oversized T-shirt in silver-grey, a skinny hopsack 2sb suit, and a leather bomber jacket with a V-shaped knitted collar.
The tailoring collection is slim and modish with charcoal single-button suits featuring tonal taped edges, a blue single-button suit with contrast taped edges in mauve, and an electric blue Jedward-ready suit with shorts.
So much menswear, so little time.
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