Freesoul finds its groove

    Italian streetwear brand Freesoul has shed its bright, aggressively washed and in-your-face look for a more quietly considered contemporary handwriting for spring 10. The change in focus follows the sale of the brand last year to Luxembourg company Balhan Holdings.
    Spring 10 unveils the second season for the new unisex look which owes more to the Scandinavian design book than the Italian.  On the menswear rail, slim-fit peaked lapelled blazers, cotton biker jackets, skinny jeans, form-fitting nylon track-tops and washed-out cardigans dominate. And on the women’s side expect to see optic print string-strapped tops, diaphanous shirts, peephole jerseys, tennis-inspired mini-dresses, and sexy playsuits.
    Sales for Freesoul are bring handled in the UK by former Diesel sales manager Mark Faurie from a new showroom in the Tea Building in London’s Shoreditch. Wholesale prices start from £9 for T-shirts with jeans from £33, sand outerwear scaling up to £90 for leather jackets.
    For more information call 020 7739 7707, or visit URL:
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