Bread & Butter lures Diesel to Berlin

    Having turned its back on the trade show circuit eight years ago, denim heavyweight Diesel is returning with a dramatic statement planned for Bread & Butter in Berlin.
    Diesel will occupy a 6,500sqft stand showing both the men’s and women’s mainline collections in the heart of the exhibition’s Denim Base section. Diesel’s stand will sit alongside the likes of Levi’s, G-Star and Pepe Jeans.
    The move is a clear sign of Diesel’s intention to reengage with denim and young fashion buyers after spending the last eight years focusing on the premium end of the market with the introduction of its Black Gold sub-collection and a string of catwalk appearances during New York Fashion Week.
    Diesel’s appearance at Bread & Butter will be celebrated with a big party aimed at buyers.
    For more information call 020 7833 2255, or visit
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