New layout for Pitti Uomo

    Premium menswear exhibition Pitti Uomo is to introduce a new layout for its January edition. The Florentine show is to overhaul the main pavilion with a fresh concept which will reinvent its traditional exhibition stands and change the geography of the trade fair.
    Designed by Spanish architect Patricia Urquiola, the new layout positions brands alongside an assortment of pop-up courts, temporary concept stores, lounge areas, and simple tables and benches displaying accessories from up and coming menswear designers.
    “We’re transforming a 9,000sqm area of the show into a Style Track which deletes the traditional boot arrangement in favour of a series of pop-up shows selling a variety of products which complement the main menswear focus of the fair,” said Lapo Cianchi, communications and special events manager at Pitti Uomo. “It’s a big change but we’ll keep all of our 850 exhibitors, of which 70 are from the UK, and we’re sure we can attract new buyers too.”
    Luxury Italian tailoring brand Corneliani (pictured) has been invited by Pitti Uomo to present a catwalk show of its autumn 2011 collection at the forthcoming event. The runway show will be held on January 13 at the Stazione Leopolda in Florence. Other highlights of the January show include presentations by menswear designer Umit Benan, who has previously designed for both Rifat Ozbek and Marc Jacobs, and footwear designer Max Kibardin. The guest designer for the womenswear show Pitti W, which runs alongside Pitti Uomo, will be Giles Deacon, whose catwalk event will be held on the evening of January 14.
    Pitti Uomo will be held from January 12-15, for more information visit

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