The breadth of trends thrown up during spring 10’s carousel of fashion weeks has clearly confused the socks off the UK’s high street designers. Very few spring 10 collections previewed by Fashion Buyer UK so far, have had the confidence to single out which of the big catwalk themes are right for their customers, choosing instead to back as many as possible, albeit with fewer options in each trend story.
Admittedly, Topshop’s customers are a diverse bunch and the fast-fashion player clearly needs to be nimble enough to back winning trends with new styles and more merchandise depth closer to the season, but the brand’s decision to line up so many disparate looks together resulted in a disjointed and at times incoherent spring 10 presentation.
The preview was not without its highlights. Topshop’s luxe-biker story particularly stood out with an eyecatching strap-sleeved biker jacket sitting alongside a pair of parachute silk harem pants with diamond-stitch motorcycle panels and jersey inserts. Praire looks came through via a broderie anglaise maxi dress while the ensuing body-con trend was interpreted into a range of innovative and sexy multi-strapped peephole swimsuits, which while certain to prove disastrous within a metre of surf, are guaranteed to turn heads beach-side.
The sophisticated peach and nude tones seen at M&S were present at Topshop too, providing the backdrop for a luxe-sports collection of multi-zipped parkas and a show-stopping pair of tapered trousers with all-over nude sequins enriched by a placement pattern of black and aquamarine sequins.
A sports/military story also emerged which rather than following catwalks sought its inspiration from the kind of late 1980s streetwear immortalised by brands like Bodymap and Michiko Koshino. Styles populating this story included rubber mini skirts, a cotton mini-dress with row-upon-row of braces elastics and metal clasps, trousers with latticed elastic straps running up the side seam, army green shirts with zips running the lengths of the sleeves, and stud-festooned tailoring with exaggerated shoulders.
Elsewhere, Topshop introduced Jonathan Saunders-inspired futuristic prints on dresses, chambray harem pants and 1990s-inspired sleeveless blazers with peaked lapels.
It will be interesting to see which of these looks makes it onto Topshop’s shopfloors, and of these, which get the biggest reaction from shoppers.
Can Topshop do no wrong? Let us know your thoughts via the comment box.
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