Marks & Spencer sparks up for spring 10

    For the second season running Marks & Spencer’s womenswear collection ticks catwalk trend boxes with plenty of visual verve and an ever confident swagger.
    A palette of neutrals and soft nude tones provides the background for much of the season’s contemporary casualwear. Highlight styles include a marl grey jersey jacket with peaked lapels and a layer of floral netting, alongside stonewashed motorcycle jeans and a denim biker jacket.
    The boudoir trend, seen at Christian Dior and Gaultier among others at Paris Fashion Week, inspires M&S’s corset top ,with the sports-luxe theme informing a soft peach coat with drawstring details and oversized pockets.
    Other big stories at Marks & Spencer include a tribal look exemplified through leopard print harem pants and a batik striped top with gold bead embellishments.
    Ralph Lauren’s Depression-era Americana was presented in a more commercial prairie girl guise with a shawl collared denim waistcoat sitting alongside a floral print tea dress bow detail and another floral dress with a ruffle front and scallop-edged sleeves.
    Balmain’s military story was not overlooked, with M&S investing heavily in antiqued metal rivets and studs. Key pieces include a tailored olive green day coat with two rows of brass buttons running up the front of the coat and heavy chainmail epaulettes. Gold sequins are used in a wave pattern on tops, waistcoats are studded with sequins, while cotton jackets are embellished with brass sequins.
    With so many catwalk-referenced trend stories, shoppers will almost certainly veer towards item buying rather than investing in complete runway looks. This pick-and-mix approach underlines the importance for high street fashion multiples to populate their spring 10 collections with standout items. Having followed this approach for autumn 09, Marks & Spencer’s merchandisers are well versed with this strategy, and supplement their spring 10 trend stories with plenty of dramatic range-building styles. The retailer’s heavily draped and swagged at the waist playsuit fits into this mantra alongside its skinny grey motorcycle jeans and the sleeveless silver sequinned dress with oversized glass pyramid studs.
    Overall, the spring 10 has enough excitement to tempt existing M&S shoppers to take a chance on more fashion-forward styles, and enough pulling power to draw in a more catwalk savvy 25-35 year-old shopper.
    What do you think about M&S's womenswear? You can leave your comments below.Source URL:
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