Natural Selection breeds new super jeans

    Denim geeks will get their twills in a twist over new jeans brand on the block, Natural Selection. Developed in London, the premium denim player takes its purist mantra from Charles Darwin’s theory of evolution. Marketing hype aside, this translates into a meticulously considered collection which features raw 14.5oz selvedge-edge denim sourced from the finest of Okayama’s narrow looms, alongside laundered styles with hand-finished surface details and a beautiful antique grain.

    Among the silhouettes is a loose-fit, straight-leg, boot-cut, slim-fit and a tapered carrot-leg. Wholesale prices range from £54 to £74 and the range is already stocked by top-flight denim retailers including Selfridges, Xile in Glasgow and Edinburgh, London’s Start, Accent in Leeds, Wolverhampton’s Diffusion, and Sakis in Sheffield.
    To find out more call UK sales manager Richard Shackleton on 07894 584660.Source URL:
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