Trawling the gems on offer in the LOCK hall at Bread & Butter I bumped into the owner of a much respected northern independent who let on that he had placed a £26,000 Barbour order for SS11 and had sold 80% of it before he boarded his flight to Berlin. That's 80% in less than a month and all this in a season which is clearly more challenging for a brand rooted in all-weather outerwear.
Barbour is clearly on fire at the moment and is one of the few brands in the UK which can accurately claim to be a license to print money. Thankfully the team at South Shields have no intention of resting on their thornproof laurels and for autumn 11 have presented one of the brand's most exciting and commercial collections to date.
Fans of the limited edition Beacon Heritage Range, as designed by Japanese design maestro Tokihito Yoshida will not be disappointed as there are plenty of sexy new detail-driven additions to the range, while much-loved styles such as the Bicycle Jacket, the Horse Riding Jacket and the Driving Jacket are clearly influencing the mainline at breakneck speed.
There's no hanging around for the team at Barbour who appeared to have quickly worked out that there is a ravenous appetite for the more challenging aspects of their directional Beacon Heritage Range, and have wasted no time in implementing the same level of design sophistication to some of the more competitively priced core pieces. Our personal favourite was the killer tweed jacket with a detachable waxed cotton hood (pictured top). Inspired.
At Bread & Butter, Barbour also underlined its aspirations to provide a full collection with an intelligently compiled range of heritage-inspired knitwear. We'll show you a few of the key pieces next week.
For more information call 0191 455 4444, or visit www.barbour.com.Source URL: http://icip2idayusof.blogspot.com/2011/03/barbour-raises-design-bar-for-autumn-11.html
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