Storm lifts the lid on its new collection


    Fashion watch specialist Storm today unveiled its latest collection. Trend-led treatments included rubber straps, bright colours and retro-inspired watch faces.
    Leading the charge of new styles is the Pop X which features a modular watch face which can be popped out of a single-piece rubber strap and swapped between straps in different colours. The Rebel is another style which harks back to the 1980s and a watch-buying era defined by the throwaway pop-sensibilities of Swatch. Rebel features a solid green watch face set against a black matt rubber strap with two curved peepholes, each displaying the time via concealed rotating discs.


    Since Chanel and Toy Watch introduced enamel finishes to the classic diving watch almost every jewellery brand has introduced their own interpretation. Storm is no different and has had its own enamel diving watches for the last two years. This season it moves the treatment on with the introduction of the Lexi and the Lexi Diamond, the newest additions to Storm's premium Storm Black range. Distinctive enamel and metal links, onyx crowns and a slim line silhouette define the Lexi with the £429.99 top-end Lexi Diamond in gold also featuring a bezel of 30 Swarovski crystals.
    Storm currently has around 400 UK stockists including department stores Debenhams and Fenwick. Retail prices range from £59.99 to £499. For more information call 020 7874 6900, or visit http://www.stormwatches.com/.
    Pictured from top: Pop X, Cam X, DuoTec
    Source URL: http://icip2idayusof.blogspot.com/2010/10/storm-lifts-lid-on-its-new-collection.html
    Visit Icip2idayusof for daily updated images of art collection

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