Since launching its striptastic Tony Ward web campaign at the start of the year, Wrangler has been dishing out a tonne of bright-spark online activity. The denim brand's most recent foray into the viral marketing world was the 'We Are Animals' campaign which asked visitors to its Stop Thinking website whether they were prepared to Stop Thinking in exchange for a mysterious but life-changing reward.
Four members of the public who decided to pick up the gauntlet were whisked away to Belgium a fortnight ago and thrown out of a plane at 13,000 feet. Find out if they landed in one piece by clicking here.Source URL: http://icip2idayusof.blogspot.com/2010/10/wrangler-sky-high-viral-campaign.html
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