Liv Tyler signs as face of G-Star

This season has witnessed a couple of high profile celebrity campaigns from young fashion brands. First off we had Pepe Jeans' tie-up with top telly-totty Alexa Chung, and in the last few days anyone traveling on London's Tube network may have noticed central London stations plastered with G-Star ads featuring elfin movie star Liv Tyler.
It's the third campaign shot by Anton Corbjin, whose illustrious rock-inspired career has included shooting seminal sleeve artwork for U2's The Joshua Tree through to Corbjin's more recent foray into films as the director behind Ian Curtis biopic, Control.
The G-Star campaign signals a clear strategy from the Dutch denim house to chase the female market with Tyler photographed wearing pieces from the women's Low-T mini-collection which includes the utility-inspired tailoring and a new hybrid jeans silhouette called Low-T inspired by both the boyfriend fit and skinny shapes.
For more information call 020 7939 0930, or visit www.g-star.com.Source URL: http://icip2idayusof.blogspot.com/2010/03/liv-tyler-signs-as-face-of-g-star.html
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