Fashion Buyer couldn't help but notice pictures of a hobbling David Beckham plastered all over the cover of London's Evening Standard last week.
Not only is the world's most influential fashion ambassador showing that double denim - one of the season's hottest trends - can also work for fellas, but he's backing Blue Bell, Wrangler's archive-inspired Americana collection introduced in autumn 09. What a 'money can't buy' PR coup for Wrangler. And, it looks like PRPS is the purveyor of the jeans.
For more information about Blue Bell contact 0115 965 5000 or visit www.bluebelljeans.com (and have a play with one of the most innovative websites around at the moment).
For more information about PRPS call 020 7613 5551.Source URL: http://icip2idayusof.blogspot.com/2010/03/wrangler-scores-approval-from-david.html
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