The right product at the right time. That’s the Burton mantra under Jonathan Lovett. And it seems to be getting it right, with classic category driven menswear ready to appear in the spring 11 range.
Pea coats, parkas, Breton striped knits, knitted polos and moddish silhouettes populate the core looks which, at the press day at least look to have leapt forward from Burton’s former in-store roster of basic knits and checked shirts. There are still checks in there of course (as there are everywhere) but now they are merchandised with shawl collar knits and chinos.
A subtle traveller theme is in line with the washed out looks coming through for summer, while suiting is slim and, for summer, mostly grey.
Meanwhile the brand’s Drift King sub brand continues with its hoodies, polos and checked shirts in its easy-to-wear and colour rich Americana.Source URL: http://icip2idayusof.blogspot.com/2010/11/burton-spring-11-preview.html
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