Matalan delivers a dose of Parisian style for spring

Matalan’s directional footwear and young fashion propositions have matured significantly over the past two seasons and spring 10’s womenswear collection serves only to underline the value player’s intention to compete in the trend-led high street stakes.





At its most directional, the Be Beau range ticks the boudoir and 1980s trends with its red-on-green floral dress with bra construction. Elsewhere, a red leopard print dress with a ruffle front neck reinforces the 1980s theme with a chambray shirt dress tempting T4 wannabes.


The nautical trend is moved on by introducing floral placement prints on Breton tops and Eiffel Tower prints on T-shirt dresses. Lips and tropical bird prints on jerseys, stonewashed denim micro-shorts with stud embellishments, and tunic dresses with all-over sequins underline Matalan’s faith in the 1980s and unlike many of its peers Matalan backs the leopard print trend via prom dresses and a trench coat. 



Footwear just gets better from one season to the next and for spring 10 there are yet more variations on the multi-strapped Jimmy Choo-inspired stiletto which sold out for Matalan in spring 09.Source URL: http://icip2idayusof.blogspot.com/2009/12/matalan-delivers-dose-of-parisian-style.html
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