Pitti 80 heats up with West Coast theme

    As if Florence's searing summer sun is not already hot enough for the cadre of menswear buyers that make the trip to Pitti Uomo, the eightieth edition of the menswear trade show will be kicking off the buying roster this season with a theme dedicated to California.
    With Hawaiian shirts enlivening menswear rails and pundits sensing a rebirth of surf derived looks, it seems apt. Whatever, the summer 12 show will use the West Coast city’s creative scene to form the backdrop of its usual smorgasbord of menswear brands and to highlight the theme the show’s special guest will be cult brand Band of Outsider’s designer Scott Sternberg (pictured top, above one of his catwalk looks). Pitti W_Woman, the parallel womenswear pre-collection show
    will host the design duo Kate and Laura Mulleavy, the powerhouse pair behind Rodarte. The two exhibitions take place from June 14-17. And you know that will roll around in a heartbeat, so book those flights people and reserve those rooms.
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