Pure London promises bigger young fashion arena

    Pure London, the trade exhibition for branded womenswear and young fashion, is combining its Spirit and Label sections for the show's next edition. By joining the trend-reactive women's young fashion of Spirit with Label's men's-led unisex brands, the next show promises over 200 young fashion exhibitors, all under the roof of Olympia's National Hall.
    "Buyers want a mix of quick response brands but also strong forward order brands," said Pure London event director, Samantha Bleasby. "We have 80 brands signed at this stage. This will be the UK's largest showcase of young fashion brands and the only essential date in the young fashion buying calendar."
    Brands confirmed to exhibit in the Label section include Pepe Jeans London (pictured), Desigual, Fly 53, Paul Frank, UCLA and Skunkfunk. Over in the Sprit area - defined by short-order women's fashion brands - the brand mix includes Fornarina, Rare, Yumi, Ruby Rocks and Pretty Disturbia.
    According to Charles Eisenhour, commercial director at Pepe Jeans London: "The last two Pure London fairs have brought us a lot of business, which is the main reason for a brand to be involved. London is the home of our brand and supporting shows like Pure London and Label is something which any responsible brand partner should be."
    The Sprit and Label sections will each flank one side of the central young fashion runway which will run dedicated daily catwalk shows, trend forecasting presentations, and buyer-focused business seminars. The next edition of Pure London runs from August 1-3. For more information visit www.purelondon.com.Source URL: http://icip2idayusof.blogspot.com/2010/05/pure-london-promises-bigger-young.html
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