With the confident colour spectrum of an attention grabbing advert, brands are using chirpy characters and product-punting lingo to kitsch effect on their T-shirts. It's not a new tactic (think about Superdry's US style gasoline references) but it's one with endless variety at its fingertips and it's here again.
Pictured here: Smiley (www.Abeylemans@smileyworld.co.uk) and Addict (020 7637 5170)Source URL: http://icip2idayusof.blogspot.com/2010/07/live-from-b-t-shirt-trends-ad-style.html
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