Live from B&B: T-shirt trends: ad-style

    With the confident colour spectrum of an attention grabbing advert, brands are using chirpy characters and product-punting lingo to kitsch effect on their T-shirts. It's not a new tactic (think about Superdry's US style gasoline references) but it's one with endless variety at its fingertips and it's here again.

    Pictured here: Smiley ( and Addict (020 7637 5170)Source URL:
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