Two days left before Pure Premium launches

    Sunday 1st August marks the launch date of Pure London's new directional show Pure Premium. Set against the backdrop of Olympia's opulent Pillar Hall the inaugural exhibition corrals 20 hand-picked brands from the contemporary womenswear market.

    The headline grabbing brand mix includes Antik Batik, Betty Jackson Two, Anonymous by Ross + Bute, Valerie (pictured top) and Best Behaviour.

    Other premium highlights include an interview between iconic footwear designer Terry de Havilland and Drapers editor Jessica Price Brown on the main Pure catwalk and of course the Fashion Buyer UK trend seminars hosted three times daily on the Spirit catwalk.

    With a 17% increase in the number of brands exhibiting this season, Pure London promises to be a must-see event. So pack a pad, a pen and your order-writing guile and head down to London's Olympia anytime between Sunday 1st August and Tuesday 3rd August. Details can be found on the Pure London website at URL:
    Visit Icip2idayusof for daily updated images of art collection

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