Innovative fastenings, aggressive silhouettes and a hugely colourful palette played out on graphics and wovens keep Danish men’s brand Humör looking youthful and directional. No doubt it will continue to perform in Topman and still thrill indies with its generous margins.
Less well established is Rütme, the brand’s female counterpart. Composed of the same design recipe as the men’s brand, it is only two seasons old but just about to go on Asos and in Urban Outfitters, where Fashion Buyer can only imagine its quirky jerseys and cute printed shorts will go down a storm. Both brands' proces are pitched the same with jeans going for £25 to £30; T-shirts start at £6.
Call 0161 236 9855 for all the info you need on these brands.Source URL: http://icip2idayusof.blogspot.com/2010/07/b-brand-spotlight-humor-rutme.html
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