Man Fashion: Beach Footwear [CROCS]

    Did someone say Crocs is comfortable? Because this is a culture quick to justify wearing virtually anything in the name of comfort -- pajama bottoms as pants, sneakers as business footwear, leggings in lieu of trousers, Uggs with miniskirts.

    Crocs now rival flip-flops as the most annoyingly omnipresent style of summer footwear. City streets are inundated with shuffling phalanxes of men and women with bright orange, yellow and red Bozo feet.

    So here is some history for someone new to this Brand. Crocs were created in 2002 and roared to ubiquity during the summer of 2006, just after the company went public. The company now manufactures about 4 million pairs of Crocs a month and last year had revenue of $354 million, says Mattson. Among the most enthusiastic early adopters were people who spent the major part of their day on their feet: hairstylists and nurses, for instance. They were perfect shoes for walking the dog. Gardeners found them both comfortable and functional.

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