Bread and Butter trends: denim shirts and dresses

Double denim is still big news and khakis are continuing to gain ground. Add in the profusion of military-inspired olive shades and you have one heck of an opportunity to sell denim shirts. So it was unsurprising to find them still looking pivotal to the collections of denim and young fashion lifestyle brands alike. Both dark and light shades were on offer and a greater level of detail was used as brands sought to differentiate their offer. Though Anachronorm took the crown on that score.

While this is a unisex category it does naturally fall more in the male category. No matter though, for women the denim shirt dress is emerging. Hanging loose or – more often – softly belted it is developing a sort of prairie theme on womenswear

Pictured from top: shirts: Anachronorm, Blue Bell, Blue Blood, Campus, Diesel, G-star, Pepe Jeans London; dresses: G-star, Levi'sSource URL: https://icip2idayusof.blogspot.com/search/label/Levi%27s
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Bread and Butter denim report: rip and repair

A massive trend. Machined and hand ripped distressing has been keeping denim creators busy in the run up to this show, with every significant brand getting far more aggressive with the detailing on their denim. Conspicuous repair details have then followed on from this destructive process, creating ripped-and-repaired looks that reference the archive denims which were only on the stands of Bread and Butter’s more niche denim players a year ago.
Pictured from top: Levi's, Replay, Superdry, Blue Blood, BlendSource URL: https://icip2idayusof.blogspot.com/search/label/Levi%27s
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Bread and Butter denim report: shorts

Arguably most denim shorts on punters are still cut-offs rolled at the knee for men or cut off above the pocket lining a la Kate Moss for women. Still, it has become such a significant category that, here in Berlin, brands backed the jeans shorts with gusto. Subtle distressing appeared here, just as with the full length jeans, on mid blue washes. For fellas, most of these knee length shorts were rolled once or twice.
Pictured from top: Mavi, Sir Benni Miles, Wrangler, Bench, Humor, Levi'sSource URL: https://icip2idayusof.blogspot.com/search/label/Levi%27s
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Levi's unveils new retail handwriting

Fashion Buyer braved the unseasonal Arctic climes yesterday, fearlessly heading out to Regent Street to take a sneaky peek at the new incarnation of the Levi's London flagship.





Trading times being what they are, the store embraces a frugal 'evolution over revolution' ethic updating fixtures and fittings, and ushering in a factory-inspired personality. Articulating this slightly-too-polished utility look is an in-store 'Craftwork' campaign which has identified a crack squad of London-based creatives, all trying to plough a furrow in some 'craft' or other. From film directors and artists to DJs and curators, each one of this talented bunch will get a chance to display their talents throughout the year via  dedicated gallery space at the street-facing section of the store.





The retail handwriting will feel familiar to regular visitors to Urban Outfitters and Uniqlo, employing a series of modular display devices which should enable the brand to subtly update the store over coming seasons. Whether you're a fan of Levi's or not, the store is definitely worth a visit as it plays neatly into the current trend for stripped-back, functional store identities which are slightly rough-around-the-edges.
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Weekly Selection: Levi's 501 Fashion Show

I have been Browsing YouTube today, and came across this fabulous fashion show organized by Levi's in Philippines, and thought of sharing this fashion show with you guys here.



Levi's 501 is always my top pick, how about you?Source URL: https://icip2idayusof.blogspot.com/search/label/Levi%27s
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Man Fashion: Levi's Way to Reveal Your True Beast

Yesterday, I received a mail from Scarlett, one of my blog reader, who shared a very creative campaign by Levi's 501. Here how it's go.

In the spirit of their “Live Unbuttoned” global campaign, Levi’s gets personal and asks you to Unbutton Your Beast.


From the website, You can create, customize, and send your beast to your friends and family. Whether it’s Sock Nasty, Paul the Pincher, or Saucy Sal, you can choose the beast that best reflects your unbuttoned self. Then select the pre-made message or instantly record your own via phone. Once you’re done, get ready to share your beast and shock your loved ones.

Check out more on Levi's "Unbutton Your Beast" website.


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Technorati Tags: Men Fashion, Levi's 501, Unbutton Your Beast, Levi's Jeans
Source URL: https://icip2idayusof.blogspot.com/search/label/Levi%27s
Visit Icip2idayusof for daily updated images of art collection