Pitti Uomo AW11 brand profile: Will

This one caught our eye as soon as we hit the Arsenale area at Pitti Uomo, No surprise really considering our penchant for native American blanket patterns. Launched in 1981, Will hails from Eugene, Oregon and  is the brainchild of designer Bill Adler whose fascination for traditional folk-inspired American products inspired the launch of accessories brand Will.









Handmade saddle bags, intricately tooled leather wrist cuffs, and rodeo-friendly belts help define Wills' Buffalo Bill personality which, with its sparing use of Pendleton-style blanket fabrics, could help inject some serious colour into what is otherwise looking like a fairly sober autumn '11 palette.
Its attendance at Pitti Uomo marks the brand's first foray into the European market despite it being already stocked by all the premium players in US fashion retail from Barneys and Saks to Fred Segal and Neiman Marcus. Sales in the UK are being handled by Indigofera and retail prices in the US range from $40-600.

For more information call 020 7613 5551 or visit www.willleathergoods.com.
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